IV Marsh played college football at the University of North Alabama. He also served in the Security Forces for the United States Air Force. Most of his military career was spent in Central and South America fighting the War on Drugs. After exiting the military, he was a municipal police officer, worked undercover, a certified Street Defense Instructor and on the SWAT team.
IV has a diverse background that has allowed him to see the struggles that men have from childhood trauma and PTSD. In 2010 he founded Becoming Man, a men’s movement focused on restoring Biblical masculinity. His passion is to equip men with tools to be a healthy man, husband and father. In 2013 he founded Warrior Evolution, a 75-hour personal development intensive for men.
In addition, IV pastors a thriving church with multiple campuses in the US and South Africa with his wife Bené. They also founded a marriage coaching network, Becoming One and travel the world teaching marriage conferences. He was founder and CEO of Lead Now.
Married since 1994, IV and Bené live in Alabama. They have two sons, Garret and Joshua, a daughter, Ella and two daughters-in-love, Jessica and Molly.